PUTTING THE “i” INTO INTERNET SHOPPING
Posted in Uncategorized on May 8th, 2012 by admin – Be the first to commentistreet shopping is apparently giving the British high street a very bad time. Our very own queen of shops,MaryPortas, identified on a government-finding mission, that internet shopping is one of the main reasons for the demise of so many traditional British high street retailers.
If this is the case then I think that it is a shame. Give me a successful reality shop any day to a successful virtual one.
Personally, I do not think there is anything better than going and getting clothes for real. To make a successful purchase I need to feel the fabric, see the cut, have the exact colour in front of me. With shoes the size and width is all important and though isites may share the same numbers and descriptions the reality is that they can be quite different from one another.
There are certainly a vast array of online store to choose from and I meet many clients who tell me that they prefer to shop on the internet. The reasons that they give are numerous but to simplify:
- I don’t have to trudge around the shops
- I don’t have to waste valuable time
- I don’t have to use shop changing rooms
- I can send back what I don’t like
Of course all these are largely true (although I know some who spend vast amounts of time and energy buying and sending back online) but they still fall far short of what will make a successful purchase – internet or no internet.
iStreet shopping is fine as long as you know the “i” that you are shopping for.
No amount of browsing and p&p – ing will get you the look that you want unless you know : your style personality ( a Dramatic style personality will never find an outfit that suits on the Boden or Fat Face website); what you want to say (romantic & sensuous is not going to happen in the Classic section of M&S); shape (no amount of wishing is going to make your body shape look good in clothes that are made for another shape entirely). check out the shape of the models who are wearing what you want to buy – if you are looking at straight and tall and you are curvy and petite be sure that it is not going to work for you; scale (buying a huge bag is not going to look good, however little or much you paid or however fashionable it is right now, if it is going to dwarf you); shade - know what colours suit you and don’t be seduced into wearing anything else (that model looks fantastic in orange and gold because she has a warm undertone and a bright clarity – if you are a cool undertone and a muted undertone you are going to look very unfantastic).
So, some guidelines:
- Only buy what suits you
- Shop around to make sure that you are getting the best deal
- Try to choose sites that offer a free returns, and even, postage service
- Don’t keep anything that meets less than 3 of the 5 JennyB style mantra
An effective way to ishop, if you can, is to have clothes and shoes that you select on the internet delivered to a shop close by. That way you can choose the day you want to collect, at time to suit youself and be able to return then and there or, if all is well, be out of the shop in whatever time it takes you to try on and decide yay or nay. No need for you to make time for returns – and, whilst in the shop, you may find something that suits you better.
You can also use an ishop to find out who has what and where. That way no time is wasted in trudging from one shop to another.
For me, the best use of ishopping is to buy what does not come under the “norm” … tiny or large feet, very short or very tall, a gloriously unusual accessory …
Here are some online shops that may be of use:
- Unusual accessories – try a vintage store. Melamela.co.uk
- Tall and want clothes designed to give a great fit. 6footfashio.com
- Sizes 14 – 36. onestopplus.co.uk
- Label Lovers. thecorner.com
But … google anything you need specifically e.g. “shoes 34 and below” and you will likely find yourself deluged with choice. THe more specific you are – the more relevant the site will be.
And … if you want to spend and save try getmyfashion.com. Each time you buy you earn loyalty points on future purchases ranging from French Connection to Vivienne Westwood.
So …
Happy, and enormously satisfying and successful,shopping – however, you do it !



